Premera Blue Cross
project name

Premera Blue Cross

description
  • Client:

    Premera Blue Cross

  • Role:

    3D Modeling/Lighting/Texturing/Animation/Design/Compositing

One of two 30 second spots done for Premera Insurance as part of a larger campaign involving both video and print. These spots tell a story of individual Premera card holders, and how their lives have been changed for for better because of having such a powerful safety net behind them.
These spots heavily utilized motion capture for the character animation, the rest was built out and animated in Maya. The live action for the end shot was filmed in Seattle (Cal Anderson Park) using the Arri Alexa on a Swiss Jib.

Director: Bobby Hougham
Director of Photography: Russell Harper
Art Department: Carl Winter
Wardrobe: Francis Kierney
Line Producer: John Gomez
Production Manager: Elisabeth Compton
Production Coordinator: Sena Krug
Post Production Team
CG Lead: Eric Edwards
VFX Supervisor: Brody Davis
Design/Animators/ Compositors: Yinzi Xiong, Lena Lee, Brody Davis, Eric Edwards

Mo-Cap: Animatrik
Director: Bobby Hougham
Technical Director: Brett Ineson
Executive Producer: Stefanie Boose
Production Manager: Sara Cameron

On Screen Talent: Jenness Klein-Schrenzel – BES
Composer/Sound Design/Engineer: John Buroker
Recording Studio: Clatter & Din
VO Talent: Steve Heinke – BES

Agency Team: Copacino + Fujikado
Exec Creative Director: Jim Copacino
Creative Director: Kurt Reifschneider
Producer: Kris Dangla
Account Supervisors: Jennifer Tobias, Melissa Figel